The radio industry severely under-utilized social media back in 2009-2011, which put us where we are today... desperately trying to play catchup and stay relevant to an always-evolving, media-consuming audience.
After dealing with years of frustration and getting "talked to" about content I was posting on station socials, I wanted a way to prove the power of social media by building something myself... with no red tape.
If I could use Instagram only to build a brand that can be monetized, just imagine what radio personalties and station brands could do?! I'm not doing anything new though... I literally just copy the influencer formula. Radio personalities were the original influencers, after all...
I started this effort back in 2013, but I abandoned the account as I really wasn't sure the exact direction I was going with it. Kinda bums me out, but better late than never!
In 2017, I tried again and TheRadioFam was born!
I also wanted use this platform to connect people, so they could be inspired by one another and become aware of other great people/stations/promotions in the industry.
And now... it's become a resource for those that are looking to the future of radio. For the people that are sick and tired hearing: "but we've always done it this way". This radio website is just a little different from the rest.
I'm so very grateful to have found some amazing talented people along this journey! I can't do this alone. I appreciate every single person that allows me to share their content across our social platforms, this blog, and many upcoming projects!
I care about so many of you more than you will ever know, and I want to help you build your brands, navigate the industry, and find your 'creative peace'.
There are some exciting things on the way! :)
“Leadership is about empathy. It is about having the ability to relate to and connect with people for the purpose of inspiring and empowering their lives”
- Oprah Winfrey