How To Think Like An Influencer

"Influencer"... okay-okay, I know what you're thinking... but listen! Influencers are not just the basic b*tches promoting supplements on your Instagram that just seem so.... forced.

When you think about it... radio people were one of the very first influencers!

For years, companies have been paying talent to endorse their products, events and more. When a radio personality is endorsing a product, they are influencing their audience to buy it.

Influencing doesn't have to be a 'shallow' instagram post. You can influence an audience through many different outlets such as...
  • Blogs
  • Podcasts
  • YouTube
  • Twitch
  • Social Media, etc

And the more authentic you are - the more success you will have!

In this episode of How to Radio by Nick Steele: Find out how Annaliese Lemieux-Kaplan has used her fashion blog to build and monetize her personal influencer brand, which as a result has done wonders for her confidence in navigating the radio industry!

The most important thing she says:

“I know who I am and that’s also part of my worth. My worth isn’t defined by being behind the microphone every morning.”


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