How Is Radio Going To Survive? With Fred Jacobs

In this episode of How to Radio, Nick Steele chats with Fred Jacobs, President and Founder of Jacobs Media, to get a glimpse into radio's future after the pandemic.

"It's so critically important that your content be distributed wherever your audience prefers to be" - Fred Jacobs

"...PPM by and large does a pretty good measurement job of terrestrial radio. Where it falls short is measuring all the other ways that people listen. And the really frustrating part of the last decade or so, has been radio isn't getting the full credit that it should for all the different ways that people are listening."

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