How To Understand Diary Ratings

Ever wondered how diary ratings work?

Aaronee is the PD/Brand Manager for 107.3 & 94.7 New Country 12 in a Row, in St. George & Cedar City Utah.

Her station gets one ratings book per year and that could make or break you in the sales department. So what strategies does she use to make sure that people write down and remember the name of the station at the right time.

Plus, how important is having talent that stands out?

Nick's got it covered in the episode of How to Radio:



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